Brand/Rebrand Strategy for Breakout Brands
Hi I'm Dave.
I'm a brand strategist, fractional marketer, and design consultant. I specialize in branding new products and companies, and rebranding existing products and companies that need a refresh or due to a merger, acquisition, or divestiture. I help teams make strategic decisions and execute on branding, architecture, category design, positioning, differentiation, value proposition, and messaging, setting companies up to compete for the future in their chosen market space.
Who am I a good fit for?
I have deep experience in health tech and medical devices, but can assist any market sector, including enterprise B2b, consumer B2C, and have worked with 2 person startups up to a 100,000 employee Fortune 100 corporation. The underlying branding principles I use are broadly applicable. Some situations I fit well in:
- You are preparing to launch a new product, and want to make sure it launches with as strong a brand strategy as possible.
- You've outgrown your initial branding and need to rebrand/reposition to expand your marketshare and grow.
- Your company has gone through a merger, acquisition, or spin-out.
- You do not have budget for a full time senior marketer, but could use senior level guidance and expertise.
What are my qualifications?
I've rebranded over 30 companies, and have over 20 years of experience marketing a variety of innovative products, ranging from $0 at launch to over $2 billion in global revenue. I’ve worked at Silicon Valley startups, Fortune 100 corporations, and everything in between, and have developed an innovation brand strategy framework through years of real-world use. My work has resulted in multiple $100M dollar products sold in over 150 countries, one IPO, and three company acquisitions for $244M, $600M, and $5.3B.
Read more about me or follow me on Linkedin.
How do we work together?
Let’s have a chat to discuss your needs, and we'll build a flexible, cost-effective engagement plan together to meet your needs.